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BRAND Nom Nom Cha: online Chinese tea store. "Cha" (茶) = tea; "Nom Nom" signals a playful, approachable tone. Not a solemn, ceremonial tea house. AUDIENCE [European buyers, 25–45, curious about Chinese tea but not experts.] The site must teach as it sells: what the tea is, where it comes from, how to brew it. CATALOGUE [Loose-leaf teas by type: green, white, oolong, black (hong cha), pu-erh. Teaware and gift sets as secondary categories.] TONE Warm, light, slightly humorous. Plain language, no mysticism, no "ancient secrets" clichés. VISUAL DIRECTION - Palette: off-white paper background (#FAF6EE), deep tea green (#2F4A3A), brewed-amber accent (#C8742B), ink black for text (#1C1C1A). - Typography: a rounded, friendly display face for headings; a clean humanist sans for body. Must support Chinese characters (Noto Sans SC or similar) for tea names shown in both scripts. - Imagery: close product photography of dry leaf, wet leaf and liquor colour on plain backgrounds. Simple line illustrations for brewing steps. - Avoid: dragons, red-and-gold lantern motifs, brush-script fonts. KEY PAGES AND FEATURES - Home: hero, shop-by-tea-type, featured teas, short brand story. - Product page: origin (province, harvest), flavour notes, brewing guide (grams, temperature, time, number of infusions), weight options. - Brewing guides / journal section. - [Sample packs and a subscription option.] LOGO AND ASSETS [No logo yet; studio to propose a wordmark with optional 茶 mark.] REFERENCES [Add 2–3 sites you like and one you do not.] I have none on the tip of my tongue